SEO & Social Media
The space is crowded with offers. Trust is still open.
Use the arrow keys, swipe, or the section pills to move through the proposal.
Four numbers that frame this proposal
Monthly visits, a 70% to 75% lift in six months.
Ranked keywords sitting in the top 3. 6,496 can move up.
By month 3, on 12 posts a month, 8 of them reels.
SEO, social media and one reel shoot day. 5% VAT extra.
Enterprise-level tools at every step
Search universe & SOV
Understanding the universe
Monthly search volume for 15 service keywords, largest first. Bars use a log scale, because "car wash near me" (135,000) is about 37 times the next keyword.
Service My Car vs competitors: organic traffic
Keyword rankings: current scenario
Service My Car ranks in the top 10 for 2 of these 13 keywords and in the top 3 for none. autopro.ae holds a top-3 position on 4. A dash is a 0 in the source table. Source: SEMrush, Keyword Planner.
Audit & way forward
Optimising meta titles and descriptions
- The title is well optimised. Moving the primary keyword to the front improves prominence, for example Car Service & Repair UAE | Service My Car.
- The description covers the services, but at 180 characters it is flagged as too long. A stronger call to action such as Book Your Car Service Today can lift organic click-through.
- A missing call to action reduces the chances of a click through to the site.
- Long meta descriptions get cut off in Google results and hide important information.
Key issues: duplicate content and title tags
Duplicate content issues
Duplicate title tags
Uncompressed pages
llms.txt formatting issue
Pages with content not optimised for AI search
- Duplicate content can create keyword cannibalisation and make it hard for search engines to pick the preferred page.
- Duplicate title tags can reduce page relevance, organic visibility and click-through.
- Uncompressed pages can load slower, hurting user experience and Core Web Vitals.
- Incorrect llms.txt formatting can affect how AI search tools read the site's guidance file.
Page speed
Mobile performance
Desktop performance
- Both scores fall in the 50 to 89 range, so both need work.
- Mobile scores lower than desktop.
- Visitors may leave before they see the service options.
- Slow pages reduce the effect of paid campaigns.
- Poor loading weakens page experience signals for organic search.
Where do we stand?
Total ranked keywords in the top 100
Non-brand keywords ranked in the top 3
Opportunities to be tapped
187 is exact. Other values are read from the chart in the audit.
The portfolio includes revenue-driven service keywords, supporting terms and informational searches such as Car Warning Light, Car Dashboard Signs and Salik Recharge.
We will protect existing money-keyword rankings and lift more high-intent service keywords into the top 3, starting with low-competition opportunities that need minimal optimisation.
Optimising for your top relevant keywords
Key actions for the low-hanging fruit
- Publish SEO-optimised blog content on high-intent keywords with revenue potential.
- Improve content quality and depth to match search intent and increase dwell time.
- Build topical authority with consistent publishing and blog clustering.
- Fix meta titles, descriptions, headings and content structure.
- Resolve site speed, indexing, crawl errors and mobile usability.
- Optimise existing pages for keyword relevance and internal linking.
- Improve click-through from results with better titles and descriptions.
- Create high-authority, quality backlinks to build domain trust.
- Optimise pages for local SEO where applicable.
- Track performance regularly and refine the strategy on results.
Improving E-A-T with content seeding and linking
Finding opportunity
From existing content
- Optimise the internal referral link structure.
- Link existing blog posts in third-party article submissions.
Creating opportunity
For new content
- Website blogs
- Articles on high-authority third-party websites
- Quora Q&A
- Blog post bookmarking
- Image submission
Example websites
Business listings
- Yellowpages
- Brownbook.net
- Locanto
- Localsearch
- Yalwa
- Addonbiz
- Hotfrog Dubai
- Domain authority 20+
- Page authority above 20 to 25
- Contextual relevancy
- Anchor text: brand and non-brand variations, semantics
- Website history: spam score, domain age, trust
- Website reviews
- Traffic flow of the website
- Focus on quality
SEO funnel activities
- Maintain keywords ranking in positions 1 to 3
- Monitor performance
- Link relevant keywords internally in blogs and key pages
- Enhance and prune existing content to raise relevancy and intent
- Add and tweak FAQs to target AEO (AI search results)
- Add missing subtopics
- Create cluster pages for poorly ranking keywords
- Build E-A-T for existing and non-ranking keywords
- Create support pages for high-search keywords that fit the lateral keyword bucket
- Shortlist new keywords
- Add relevant attributes
- Strong internal citations
- Build E-A-T for the lateral pillars and cluster pages
AI search visibility strategy
Expanding brand visibility across ChatGPT, Gemini, Perplexity and Google AI Overviews.
AI-focused FAQ optimisation
Rework existing FAQs around conversational searches and customer questions, with clear, relevant answers.
Strategic automotive blog content
4 SEO-focused blogs a month on maintenance, repair costs, servicing tips and common vehicle problems, aimed at question-based searches.
Third-party article publications
2 articles a month on relevant automotive websites and industry blogs, building mentions, authority and contextual backlinks.
Quora and Reddit engagement
12 Quora answers and 8 Reddit contributions a month, with expert advice and relevant brand references.
AI visibility and brand monitoring
Track mentions and citations across AI platforms, plus AI referral traffic, organic visibility and branded searches.
6-month road map
Endorphins is responsible for every activity on the road map.
KPIs
What all four SEO pillars should deliver
The website receives about 7,800 monthly visits today. Our objective is total organic traffic growth of 70% to 75% in the next 6 months.
The website ranks for 6,683 organic keywords, including 187 in the top 3. Over six months we will strengthen existing rankings, increase top-3 visibility and achieve sustainable organic traffic growth.
Site downtime, tech implementation and delayed turnaround time, page expiration and search engine algorithm changes are not considered in the projections.
Social media audit & strategy
Service My Car on social today
| Area | What we found |
|---|---|
| Positioning | Clearly a car-servicing platform, but sold only on price |
| Posting frequency | About 2 Instagram posts a month (5 in the last 90 days); nothing since 8 October |
| Formats | Mostly static offer posts: 1 reel in the last 90 days, while competitors post 50 to 100% reels |
| Content mix | Mostly promotional: 4 of the last 5 posts were service offers |
| Engagement | About 5 likes per post (0.13%), against 0.44 to 0.83% for the best-performing competitors |
| Audience size | 3.9K Instagram and 1.4K Facebook followers: the smallest Facebook audience in the set |
| Profile | Booking link works; services, locations and contact details missing |
| Visual identity | Consistent, but cluttered creatives look cheap |
| Audience sentiment | Trustpilot 1.3/5, with 85% one-star ratings |
| Human presence | No technicians, workshops or real customers shown |
Who we benchmarked
Mysyara
CheckAnyCar
Closest to Service My Car's model
Autobay UAE
Autotrust
Compete for the same searches and the same customers
AutoPro (ENOC)
Shows how a parent group's name builds trust
Five brands across three business models, so Service My Car is compared with every type of competitor its customers consider.
Competitor benchmark: the numbers
Source: manual audit of Instagram and Facebook, last 90 days (12 Aug to 10 Nov 2026). Engagement rate is median likes per Instagram post divided by followers. The median keeps one-off viral or contest posts (CheckAnyCar 25.6K, AutoPro 5 to 8K, Autotrust 4.3K likes) from distorting the comparison.
What everyone posts
Approximate share of Instagram posts by theme, last 90 days, based on post captions. Entertainment includes car-culture trivia, trends, contests and national occasions.
What competitors do well
| Brand | What they do | What Service My Car should take from it |
|---|---|---|
| Mysyara | Car-culture and trivia reels, no hard selling; highest engagement in the set (0.83%) | Content people enjoy earns the reach that useful content converts |
| CheckAnyCar | Expert-led inspection reels; its "what's underneath" reel hit 25.6K likes | Showing the car itself is the strongest format in this market |
| Autobay UAE | Offer posts as statics (3 to 7 likes), team and POV moments as reels | Offers alone don't engage; match the format to the job |
| AutoPro UAE | About 20 posts a month: offers, contests, national occasions; lowest engagement (0.09%) | Volume alone doesn't work; occasions and contests drive spikes |
| Autotrust | Practical tips and POV humour; strong engagement for its size (0.44%) | Useful content wins even on a small account |
What the data tells us
| Finding | Evidence from the audit | What we'll do |
|---|---|---|
| Reels win | Nearly every top-performing post in the set was a reel | Lead with reels: 8 of 12 posts a month |
| Offers don't engage | Offer posts get 3 to 8 likes, for Service My Car and Autobay alike | Cap offers at 2 posts a month |
| Showing the car works | CheckAnyCar's "what's underneath" reel: 25.6K likes vs a usual 25 | Make Open Bonnet the hero format |
| Car culture drives engagement | Mysyara's trivia reels: 0.83% engagement, the best in the set | Add a Car Culture pillar |
| More isn't better | AutoPro posts about 20 a month and has the lowest engagement (0.09%) | 12 strong posts, not volume |
| Nobody shows customers | 0% customer stories across all six brands | Own it with a Real Customers pillar |
What nobody owns yet
None of the six brands posts customer stories or reviews
Prices only appear in offers; nobody shows what a service includes and why it costs what it does
Only CheckAnyCar shows what's under the car, and only for inspections; it was its best post. No service brand does it
"We collect. We service. We deliver." is in Service My Car's logo, but nobody shows that journey
Where Service My Car must improve
Post consistently
From about 2 posts a month to 12, with no month-long gaps
Lead with reels
1 reel in the last 90 days, while competitors post 50 to 100% reels
Give a reason beyond price
4 of the last 5 posts were offers, and offers get 3 to 8 likes
Show real people
Technicians, workshops and customers are missing from the feed
Grow the audience
Smallest Facebook audience (1.4K) and second-smallest on Instagram (3.9K) in the set
Look as reliable as the service
A clearer profile, with services, locations and contact details, and cleaner creatives
Social media: the way forward
The positioning shift
Another affordable car-servicing page, posting offers now and then
The UAE's most trusted car-care companion
Trusted because it shows everything. Followed because it's worth watching.
Built on four proofs
Transparent pricing
What's done, and what it costs
Real technicians
The people behind every service
Real customers
Stories no competitor tells
Worth watching
Car culture people follow for
Two creative routes
Open Bonnet
Nothing hidden under the bonnet.
Service My Car shows what's wrong, what it costs and who's fixing it.
SAMPLE Reel: "What your AED [x] oil change actually includes"
UAE Car Life
Built for the way the UAE drives.
Seasonal, relatable car care and car culture for UAE drivers.
SAMPLE Carousel: "5 signs your car's AC won't survive next summer"
How the reels could play
Illustrated storyboard to show structure and pacing only. Final reels are filmed on the monthly workshop shoot day. Arabic supers need a native-speaker check.
Content pillars
Open Bonnet
posts a month
The problem, the fix and the cost, shown by real technicians
Car Care Smarts
posts a month
Seasonal tips and myth-busting for UAE drivers
Car Culture
posts a month
Car trivia and trends people share and save
Real Customers
posts a month
Genuine customer stories and reviews
Your Car's Day Out
post a month
The collect, service, deliver journey, told as a story
Book & Save
posts a month
Offers worth acting on, capped at two a month
Platforms and monthly volume
Main brand channel, for trust and awareness
The same reels, for a bigger audience: competitors have up to twice as many followers here
posts across Instagram and Facebook
workshop shoot day
8 reels and 4 static posts
Your first 30 days
Profile rebuilt with clear services, locations and contact details
12 posts live, on a fixed weekly rhythm
First technician and workshop reels published
A system for replying to comments and messages, and for collecting reviews
UAE National Day content and an occasions calendar
A launch giveaway to kick-start follower growth
Social media KPIs
| KPI (Instagram, tracked monthly) | Today | Month 1 | Month 2 | Month 3 |
|---|---|---|---|---|
| Posts published | ~2 | 12 | 12 | 12 |
| Reels published | 0 to 1 | 8 | 8 | 8 |
| Offer posts (share of total) | 80% | ≤ 2 of 12 | ≤ 2 of 12 | ≤ 2 of 12 |
| Median likes per post | 5 | 8 | 12 | 15 |
| Engagement rate | 0.13% | 0.2% | 0.3% | 0.4% |
| Followers | 3,859 | +3% | +4% | +5% |
| Comments and messages answered | – | Same working day | Same working day | Same working day |
| Profile visits | – | Baseline set | +15% | +30% |
"Today" figures come from the manual audit (last 90 days). Follower growth is month on month. Profile visits are baselined from Instagram Insights in month 1, once we have account access. The month 3 engagement target (0.4%) matches what Autotrust achieves today with a similar-sized audience.
Project team
Sumati Bhatia
Account Head
Navina James
Project Manager
Ajeet Yadav
Digital Head
Disha Balani
SEO Content Writer
Shruti Grover
Social Media Manager
Jyoti
Designer
Shubham Singh
Designer
Anshu Kumar
Designer
Suman
Backend Execution
Abhishek
Backend Execution
Rachit Srivastava
Backend Execution
Savita
Backend Execution
Cost estimate
Keyword analysis. Service, blog and competitor keyword research and keyword gap analysis.
On-page SEO. Meta titles and descriptions, image ALT text, heading tags, internal linking, schema markup, indexing, duplicate content and technical SEO fixes; 4 SEO-focused blogs and AI-focused FAQ optimisation per month.
Off-page SEO. 2 third-party articles, 12 Quora answers and 8 Reddit contributions per month; UAE business listings, blog bookmarking, image submissions and toxic backlink monitoring.
8 reels and 4 statics
Script writing and a shoot for 1 day in a month
| Total, VAT exclusive | AED 15,000 |
| 5% VAT | AED 750 |
Total amount with VAT, per month
Indicative quote. The exact cost depends on the final brief. Any content or requirement outside this scope is charged as per actuals.
Thank you
Full content calendar ready to go live once we're signed.